I have said this in multiple posts, multiple times, the concept of a re-feed on metabolism is favorable, we use it here at Eat To Perform. So let’s be clear, periodic upticks in food aren’t bad, in fact, they are quite good.
And that doesn’t even account for the mental side of things.
But why the word CHEAT specifically? Well that’s easy. If you sell a dieting product and you teach people to cheat on their diet then you have essentially taught them that your product is the savior to their problem.
Plain and simple.
I mean they can literally use any word but they CHOOSE cheating because it implies an inherent need on your end for their solution.
When you cheat the implication is you are doing something bad or out of the norm. The word cheat specifically has no positive connotations. Therefore it is HARMFUL to associate a negative act with the way you eat.
If I can convince you that my diet is the solution to how you eat but I say “you can cheat on it” the obvious implication is that the diet is correct, the cheating is a deviation from what is correct.
That’s why it’s so harmful.
Most of the time our clients aren’t dieting, so we think dieting itself has an element of harm. We also think words matter.
I understand that a lot of people are very invested in cheating on their diet on the weekends or for a day or for a meal.
But the simple fact is you shouldn’t be dieting most of the time if you want to use your physiology correctly.
It’s also not JUST about calling it something different. Since you shouldn’t be dieting most of the time.
We have flexible days with more calories built into the program.
But what we will never do is set up a system for our clients where we are the hero and you are the guilty person whenever you deviate from our plan.
That’s pretty messed up if you really think about it.
Even the programs that reverse don’t do a good job because they cave to the fear of their clients or they let AI (artificial intelligence) do the work.